{"id":1889,"date":"2022-05-23T15:00:00","date_gmt":"2022-05-23T11:00:00","guid":{"rendered":"https:\/\/zamalac.com\/?p=1889"},"modified":"2022-06-30T11:51:23","modified_gmt":"2022-06-30T07:51:23","slug":"comment-faire-de-le-mail-marketing-un-outil-cle-de-votre-communication","status":"publish","type":"post","link":"https:\/\/zamalac.com\/comment-faire-de-le-mail-marketing-un-outil-cle-de-votre-communication\/","title":{"rendered":"Comment faire de l&rsquo;e-mail marketing un outil cl\u00e9 de votre communication"},"content":{"rendered":"\n<p>L&rsquo;e-mail marketing est l\u2019un des canaux les plus efficaces pour communiquer avec vos prospects, les fid\u00e9liser et les transformer en clients. Il est d\u2019ailleurs le moyen le plus rentable pour promouvoir vos produits et atteindre vos objectifs commerciaux. Comment en tirer parti ? Voici nos conseils pour utiliser l\u2019e-mail marketing comme pilier de votre strat\u00e9gie de communication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Cr\u00e9ez une mailing list<\/strong><\/h2>\n\n\n\n<p>La premi\u00e8re \u00e9tape est d\u2019\u00e9tablir une liste de personnes \u00e0 qui vous souhaitez envoyer vos messages. Comment s\u2019y prendre pour r\u00e9colter les adresses \u00e9lectroniques de vos cibles ? Une technique serait d\u2019ajouter une banni\u00e8re ou un formulaire sur votre site web pour demander aux internautes de s&rsquo;inscrire \u00e0 votre newsletter. Vous pouvez \u00e9galement proposer une checklist, un ebook, un livre blanc ou tout autre outil t\u00e9l\u00e9chargeable pour les convaincre de partager leurs adresses \u00e9lectroniques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Segmentez votre mailing list<\/strong><\/h2>\n\n\n\n<p>En segmentant vos contacts en fonction de leurs donn\u00e9es d\u00e9mographiques, leurs centres d&rsquo;int\u00e9r\u00eat, leurs probl\u00e9matiques et comportements d\u2019achat, vous obtiendrez des buyer personas. Cela vous donnera la possibilit\u00e9 d&rsquo;envoyer des communications plus cibl\u00e9es. Une \u00e9tude r\u00e9alis\u00e9e par HubSpot a d\u2019ailleurs r\u00e9v\u00e9l\u00e9 que les KPI de l\u2019e-mail marketing sont plus performants quand la mailing list est segment\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Personnalisez vos messages<\/strong><\/h2>\n\n\n\n<p>Une campagne d&rsquo;e-mailing r\u00e9ussie d\u00e9pend d\u2019un contenu pertinent. Il doit avant tout r\u00e9pondre aux attentes de vos lecteurs. Vous pouvez vous baser sur les donn\u00e9es des clients pour cr\u00e9er des messages personnalis\u00e9s ou identifier les produits pour lesquels un client a montr\u00e9 de l&rsquo;int\u00e9r\u00eat auparavant et envoyez des offres similaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Utilisez les outils de marketing automation<\/strong><\/h2>\n\n\n\n<p>Afin de gagner en efficacit\u00e9, l\u2019utilisation d\u2019un outil de marketing automation est vivement recommand\u00e9e. L\u2019email automation permet d&rsquo;envoyer automatiquement les e-mails que vous avez programm\u00e9s \u00e0 l&rsquo;avance. Gr\u00e2ce \u00e0 celui-ci, vous serez aussi en mesure de maintenir un lien avec vos leads sur le long terme en \u00e9vitant les longs silences radio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Mobile first !<\/strong><\/h2>\n\n\n\n<p>Adapter ses contenus au format mobile permet de r\u00e9colter un taux de conversion plus \u00e9lev\u00e9. La preuve : 55 % des utilisateurs de smartphones disent avoir effectu\u00e9 au moins un achat apr\u00e8s avoir re\u00e7u un e-mail promotionnel sur mobile. Il est donc indispensable de pr\u00e9visualiser vos e-mails avant l\u2019envoi et pour ce faire, il existe plusieurs outils. Au choix : Sendinblue, Litmus, Email on Acid, entre autres.<\/p>\n\n\n\n<p>\u00c7a y est, vous d\u00e9tenez toutes les cl\u00e9s pour faire de l\u2019email marketing l\u2019outil phare de votre communication et offrir de la valeur \u00e0 vos prospects. Vous souhaitez toutefois \u00eatre accompagn\u00e9 pour la mise en \u0153uvre de vos campagnes d\u2019e-mail marketing ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;e-mail marketing est l\u2019un des canaux les plus efficaces pour communiquer avec vos prospects, les fid\u00e9liser et les transformer en clients. Il est d\u2019ailleurs le moyen le plus rentable pour promouvoir vos produits et atteindre vos objectifs commerciaux. Comment en tirer parti ? Voici nos conseils pour utiliser l\u2019e-mail marketing comme pilier de votre strat\u00e9gie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing : un outil cl\u00e9 de communication | Zamalac<\/title>\n<meta name=\"description\" content=\"L&#039;e-mail marketing est l\u2019un des canaux les plus efficaces et rentables pour communiquer avec vos prospects. 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