{"id":1895,"date":"2021-12-13T15:20:00","date_gmt":"2021-12-13T11:20:00","guid":{"rendered":"https:\/\/zamalac.com\/?p=1895"},"modified":"2022-06-27T17:22:24","modified_gmt":"2022-06-27T13:22:24","slug":"4-conseils-pour-maximiser-vos-ventes-en-periode-de-fetes%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/zamalac.com\/4-conseils-pour-maximiser-vos-ventes-en-periode-de-fetes%ef%bf%bc\/","title":{"rendered":"4 conseils pour maximiser vos ventes en p\u00e9riode de f\u00eates\ufffc"},"content":{"rendered":"\n<p>La p\u00e9riode des f\u00eates est sans doute le moment le plus lucratif pour les commer\u00e7ants. Cependant, \u00e0 l\u2019\u00e8re du tout num\u00e9rique, la grosse probl\u00e9matique des marques est les habitudes de consommation changeantes de leurs clients, qui se tournent de plus en plus vers les achats en ligne.<\/p>\n\n\n\n<p>Mais alors comment augmenter son trafic en ligne et \u00e9galement en magasin pendant les f\u00eates de fin d\u2019ann\u00e9e, sans exploser son budget marketing ? Nous vous proposons quelques techniques gagnantes, parce qu\u2019il est temps pour vous de balayer les bonnes vieilles m\u00e9thodes de marketing afin de sortir du lot !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. PROPOSER DES VENTES FLASH PR\u00c9-NO\u00cbL\u2026 ET LES CHRISTMAS AFTER-SALES<\/strong><\/h2>\n\n\n\n<p>Qui dit non aux bons plans ? Euuhh\u2026 personne ? Soucieux de la sant\u00e9 de leur portefeuille, les clients (nous y compris) raffolent des promotions exceptionnelles. Pourquoi ne pas en profiter pour les choyer en leur proposant une journ\u00e9e promo sp\u00e9ciale et faire du bien \u00e0 votre chiffre d\u2019affaires en m\u00eame temps ? En cette saison de f\u00eates, alors qu\u2019ils sont \u00e0 la recherche des bonnes affaires, ils ne manqueront pas de saisir l\u2019occasion et vont, \u00e0 coup s\u00fbr, se ruer vers vos points de vente !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. MISER SUR L\u2019EXP\u00c9RIENCE CLIENT EN MAGASIN ET EN LIGNE<\/strong><\/h2>\n\n\n\n<p>Vitrine, pr\u00e9sentoirs, signalisation, vous pouvez apporter un souffle nouveau \u00e0 votre espace commercial en adoptant une strat\u00e9gie de merchandising visuel. En jouant sur l\u2019aspect visuel, en racontant une histoire avec vos produits et la signalisation, en cr\u00e9ant un imaginaire autour de votre marque, vous pourrez vous d\u00e9marquer de vos concurrents. Pour une touche over-the-top, vous pouvez \u00e9galement proposer des \u00e9v\u00e9nements exclusifs aux clients les plus fid\u00e8les. Cette strat\u00e9gie les encouragera \u00e0 revenir dans le magasin et \u00e0 y passer plus de temps.<\/p>\n\n\n\n<p>Du c\u00f4t\u00e9 digital, la pr\u00e9paration de votre infrastructure web est de mise ! Faites appel \u00e0 votre \u00e9quipe technique pour vous assurer que votre site pourra supporter le trafic suppl\u00e9mentaire pour les f\u00eates. Pensez \u00e0 cr\u00e9er des guides d\u2019achat et \u00e9galement \u00e0 ajouter des filtres \u00e0 vos pages produits : cadeaux pour lui ou elle, cadeaux adapt\u00e9s \u00e0 certains budgets et int\u00e9r\u00eats. En faisant en sorte que vos leads trouvent facilement ce qu\u2019ils recherchent, vous aurez des clients heureux et satisfaits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. CR\u00c9ER DES PUBLICIT\u00c9S PAYANTES<\/strong><\/h2>\n\n\n\n<p>Aujourd\u2019hui le r\u00f4le pr\u00e9pond\u00e9rant du digital dans le parcours d\u2019achat des consommateurs oblige les commer\u00e7ants \u00e0 \u00eatre plus pr\u00e9sents dans les recherches locales sur les SERP. Et gr\u00e2ce aux campagnes Adwords, cibler les acheteurs \u00e0 proximit\u00e9 de votre boutique physique \u00e0 la recherche d\u2019un produit que vous avez en magasin est un jeu d\u2019enfants. Vous pouvez \u00e9galement avoir recours aux publicit\u00e9s payantes sur les r\u00e9seaux sociaux. Instagram, Facebook, LinkedIn\u2026 ces plateformes vous permettent de cibler un sous-publique sp\u00e9cifique et de promouvoir vos produits efficacement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. SE D\u00c9MARQUER DE SES CONCURRENTS<\/strong><\/h2>\n\n\n\n<p>Vous avez digitalis\u00e9 votre communication et avez mis en place une strat\u00e9gie d\u2019email marketing, c\u2019est une \u00e9tape de fait ! Mais comment se distinguer des autres ? Vos leads re\u00e7oivent des centaines de mails promotionnels en p\u00e9riode de f\u00eates et ce, de plusieurs marques. Pour \u00e9viter que le v\u00f4tre se perde dans le lot, utilisez un objet mail mettant en avant un b\u00e9n\u00e9fice qu\u2019ils ne retrouveront pas chez les comp\u00e9titeurs. Pensez aussi \u00e0 optimiser votre preheader afin de le rendre plus pertinent. Niveau contenu, pourquoi ne pas faire d\u00e9couvrir \u00e0 vos clients un catalogue sp\u00e9cial pour proposer vos best-sellers qu\u2019ils pourront trouver en boutique ?<\/p>\n\n\n\n<p>Le ludique attire, c\u2019est connu ! Proposer des jeux concours sur les r\u00e9seaux sociaux avec \u00e0 la cl\u00e9 des cadeaux \u00e0 r\u00e9cup\u00e9rer en magasin est \u00e9galement une bonne technique pour encourager vos followers \u00e0 venir \u00e0 vous. Et le marketing d\u2019influence ? Cette pratique consiste \u00e0 faire appel aux experts et personnalit\u00e9s pour promouvoir vos produits aupr\u00e8s de leur communaut\u00e9 sur les r\u00e9seaux sociaux. Qu\u2019est-ce qu\u2019on en pense ? On recommande x 10 !<\/p>\n\n\n\n<p>Vous l\u2019avez bien compris, il faut jouer sur les bons leviers pour booster votre trafic. Alors \u00e0 vous de jouer ! Soyez cr\u00e9atifs et n\u2019h\u00e9sitez pas \u00e0 oser pour cr\u00e9er une exp\u00e9rience agr\u00e9able pour vos clients. Apr\u00e8s tout, c\u2019est ce qu\u2019ils attendent de vous !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La p\u00e9riode des f\u00eates est sans doute le moment le plus lucratif pour les commer\u00e7ants. Cependant, \u00e0 l\u2019\u00e8re du tout num\u00e9rique, la grosse probl\u00e9matique des marques est les habitudes de consommation changeantes de leurs clients, qui se tournent de plus en plus vers les achats en ligne. Mais alors comment augmenter son trafic en ligne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saison des f\u00eates : comment augmenter ses ventes ? - Zamalac<\/title>\n<meta name=\"description\" content=\"Comment revoir sa strat\u00e9gie marketing pour s\u00e9duire plus de clients en p\u00e9riode de f\u00eates ? 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