{"id":1898,"date":"2022-01-17T15:34:00","date_gmt":"2022-01-17T11:34:00","guid":{"rendered":"https:\/\/zamalac.com\/?p=1898"},"modified":"2022-06-27T17:20:04","modified_gmt":"2022-06-27T13:20:04","slug":"comment-realiser-une-etude-de-mots-cles-seo-%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/zamalac.com\/comment-realiser-une-etude-de-mots-cles-seo-%ef%bf%bc\/","title":{"rendered":"Comment r\u00e9aliser une \u00e9tude de mots cl\u00e9s SEO\u00a0?\ufffc"},"content":{"rendered":"\n<p>Vous assurer que vous utilisez des mots cl\u00e9s pertinents sur votre site web, c\u2019est garantir votre visibilit\u00e9 en ligne. C\u2019est un des facteurs que Google prend en compte pour le positionnement de votre site dans les r\u00e9sultats de recherche. Voici notre guide pour effectuer une analyse de vos mots cl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9TAPE 1&nbsp;: IDENTIFIEZ LE CHAMP LEXICAL LI\u00c9 \u00c0 VOS SERVICES ET PRODUITS.<\/h2>\n\n\n\n<p>Les termes relatifs \u00e0 vos services propos\u00e9s ou les synonymes de votre keyword sont tout aussi importants pour l\u2019optimisation de votre site. Ils vous permettront de d\u00e9terminer sur quels mots cl\u00e9s vous souhaitez vous positionner sur les moteurs de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9TAPE 2&nbsp;: \u00c9TABLISSEZ UNE LISTE DE MOTS CL\u00c9S QUI G\u00c9N\u00c8RENT DU TRAFIC VERS VOTRE SITE WEB.<\/h2>\n\n\n\n<p>Cette \u00e9tape vous aidera \u00e0 comprendre la qualit\u00e9 du trafic g\u00e9n\u00e9r\u00e9. Si les internautes atterrissent sur votre site web apr\u00e8s avoir saisi vos mots cl\u00e9s dans la barre de recherche, il sera qualifi\u00e9. Vous saurez ainsi si votre contenu r\u00e9pond \u00e0 la demande des internautes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9TAPE 3&nbsp;: PUISEZ DANS LES SUGGESTIONS PROPOS\u00c9ES PAR GOOGLE<\/h2>\n\n\n\n<p>Saisissez les mots cl\u00e9s qui sont pertinents pour vous dans la barre de recherche et listez les pr\u00e9dictions de recherche semi-automatiques propos\u00e9es qui pourraient \u00eatre utiles pour votre entreprise. Pr\u00eatez attention aux recherches associ\u00e9es qui s\u2019affichent en bas de page, vous pourrez vous en inspirer pour d\u2019autres id\u00e9es de mots cl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9TAPE 4&nbsp;: \u00c9TUDIEZ LA CONCURRENCE<\/h2>\n\n\n\n<p>Les sites qui exploitent vos mots cl\u00e9s, il y en a des milliers. Ah non, d\u00e9trompez-vous, vous n\u2019\u00eates pas le seul&nbsp;! Votre but ici sera d\u2019analyser le positionnement du site de votre comp\u00e9titeur et de voir les requ\u00eates qui sont associ\u00e9es \u00e0 son site. Pour ce faire, plusieurs outils vous pr\u00eateront main-forte. De l\u00e0, vous pourrez affiner votre choix de mots cl\u00e9s et privil\u00e9gier ceux sur lesquels vos concurrents ne se sont pas positionn\u00e9s. \u00c0 vous la longueur d\u2019avance&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9TAPE 5&nbsp;: SUIVEZ L\u2019\u00c9VOLUTION DU TRAFIC AUTOUR D\u2019UN MOT CL\u00c9<\/h2>\n\n\n\n<p>Quels sont les mots cl\u00e9s qui sont les plus utilis\u00e9s pour les requ\u00eates&nbsp;? Quels sont les termes les moins employ\u00e9s&nbsp;? Et lesquels semblent prometteurs&nbsp;? L\u2019outil Google Trends vous sera utile pour analyser les tendances en fonction de votre zone g\u00e9ographique. Vous serez aussi en mesure d\u2019\u00e9valuer la performance de vos mots cl\u00e9s en les comparant avec les requ\u00eates des internautes et les recherches associ\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9TAPE 6&nbsp;: TESTEZ LES MOTS CL\u00c9S DE LONGUE TRA\u00ceNE<\/h2>\n\n\n\n<p>Ce sont des mots cl\u00e9s avec quatre termes ou plus et qui sont plus cibl\u00e9s. Contrairement aux mots cl\u00e9s g\u00e9n\u00e9riques, ils sont moins concurrentiels et peuvent g\u00e9n\u00e9rer du trafic qualifi\u00e9. Pourquoi&nbsp;? Les mots cl\u00e9s de longue tra\u00eene r\u00e9pondront \u00e0 des demandes pr\u00e9cises des internautes. \u00c0 vous d\u2019exp\u00e9rimenter avec ceux-l\u00e0 et de tirer parti une fois de plus des suggestions de Google dans la barre de recherche.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dcd7ca\">Nos top 5 des outils SEO gratuits.<br><br><strong>SEMrush<\/strong><br>Trouve les mots cl\u00e9s ad\u00e9quats pour booster vos performances et analyse les plus populaires chez la concurrence.<br><br><strong>Hubspot Website Grader<br><\/strong>Identifie les probl\u00e8mes de performance et propose des solutions exploitables.<br><br><strong>Google Search Console<br><\/strong>Fait du monitoring, d\u00e9bugge et optimise votre site web.<br><br><strong>UpCity Free SEO Report Card<br><\/strong>D\u00e9termine votre positionnement par rapport \u00e0 vos concurrents.<br><br><strong>Internet Marketing Ninjas<br><\/strong>Compare votre site web \u00e0 d\u2019autres, optimise les pages web, g\u00e9n\u00e8re des balises meta et augmente le trafic organique vers votre site web.<\/p>\n\n\n\n<p>Voil\u00e0, vous poss\u00e9dez d\u00e9sormais tous les outils pour mener \u00e0 bien cette mission. Pour approfondir vos connaissances sur le sujet, consultez notre <a href=\"https:\/\/zamalac.com\/landing_page\/le-guide-ultime-pour-un-site-seo-friendly-en-2021\/\">guide du SEO ici<\/a>. Si vous souhaitez pousser d\u2019un cran votre analyse, Zamalac r\u00e9pond \u00e0 l\u2019appel. Nos experts vous aideront \u00e0 naviguer les eaux troubles du web.<br><br><br><br><br><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous assurer que vous utilisez des mots cl\u00e9s pertinents sur votre site web, c\u2019est garantir votre visibilit\u00e9 en ligne. C\u2019est un des facteurs que Google prend en compte pour le positionnement de votre site dans les r\u00e9sultats de recherche. Voici notre guide pour effectuer une analyse de vos mots cl\u00e9s. \u00c9TAPE 1&nbsp;: IDENTIFIEZ LE CHAMP [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide pour r\u00e9aliser votre \u00e9tude de mots | Zamalac<\/title>\n<meta name=\"description\" content=\"Vous assurer que vous utilisez des mots cl\u00e9s pertinents sur votre site web, c\u2019est garantir votre visibilit\u00e9 sur les moteurs de recherche. 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