{"id":1987,"date":"2022-04-18T05:11:00","date_gmt":"2022-04-18T01:11:00","guid":{"rendered":"https:\/\/zamalac.com\/?p=1987"},"modified":"2022-06-27T17:19:53","modified_gmt":"2022-06-27T13:19:53","slug":"le-link-building-ou-comment-ameliorer-votre-referencement-naturel","status":"publish","type":"post","link":"https:\/\/zamalac.com\/le-link-building-ou-comment-ameliorer-votre-referencement-naturel\/","title":{"rendered":"Le link building ou comment am\u00e9liorer votre r\u00e9f\u00e9rencement naturel"},"content":{"rendered":"\n

Le link building est le processus d’acquisition d’hyperliens d’autres sites web vers le v\u00f4tre. Un lien permet aux utilisateurs de naviguer entre les pages sur Internet et les moteurs de recherche utilisent \u00e0 leur tour les liens pour explorer le web. Ils sondent les liens entre les pages individuelles de votre site web. Le link building est un des moyens les plus efficaces de faire grimper votre page web sur les moteurs de recherche car il augmente votre trafic \u00e0 partir de la recherche organique. Quels sont les avantages du link building et quelles m\u00e9thodes pour obtenir des liens. Tout ce qu\u2019il faut savoir dans notre article. <\/p>\n\n\n\n

Qu\u2019est-ce que le link building offre aux marques ?<\/strong><\/h2>\n\n\n\n

La cr\u00e9ation de liens est b\u00e9n\u00e9fique pour les marques non seulement parce qu’elle peut contribuer \u00e0 am\u00e9liorer le classement et le trafic issus de la recherche organique, mais aussi parce qu’elle agit comme un cercle vertueux pour celles-ci. Tour d\u2019horizon de ses avantages…<\/p>\n\n\n\n

1. La cr\u00e9ation de relations de valeur<\/strong><\/h2>\n\n\n\n

Dans le cadre du lancement d\u2019un produit, les marques cherchent souvent \u00e0 collaborer avec un influenceur ou d\u2019autres sites web afin d\u2019obtenir un lien. Contacter les sites web pertinents dans votre secteur ou influenceurs cl\u00e9s peut vous aider \u00e0 faire d\u2019eux des ambassadeurs de votre marque et renforcer votre cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n

2. Trafic de r\u00e9f\u00e9rence de qualit\u00e9<\/strong><\/h2>\n\n\n\n

Qu’en est-il de l’impact des liens sur le trafic de r\u00e9f\u00e9rence ? Un lien de qualit\u00e9 provenant d’un site web tr\u00e8s visit\u00e9 peut \u00e9galement entra\u00eener une augmentation du trafic. S’il s’agit d’un site web pertinent, il y a de fortes chances que le trafic soit \u00e9galement pertinent et qu’il entra\u00eene une augmentation des prospects ou des ventes. <\/p>\n\n\n\n

3. Renforcement de l\u2019image de votre marque<\/strong><\/h2>\n\n\n\n

Le link building peut aider \u00e0 construire l\u2019image de votre marque et \u00e9tablir votre autorit\u00e9 sur le march\u00e9. Certaines techniques de link building, comme la cr\u00e9ation de contenu, peuvent servir \u00e0 faire conna\u00eetre votre expertise \u00e0 votre audience, ce qui peut contribuer grandement \u00e0 renforcer votre marque. <\/p>\n\n\n\n

Quelles bonnes pratiques pour la cr\u00e9ation de liens ?<\/strong><\/h2>\n\n\n\n

1. Le maillage de liens internes<\/strong><\/h3>\n\n\n\n

Concentrer ses efforts uniquement sur l\u2019obtention des liens externes n\u2019est pas suffisant. Un quick win serait d\u2019optimiser la structure de liens internes de votre site, soit d\u2019exploiter votre maillage interne. Ce proc\u00e9d\u00e9 permet de faciliter la navigation au sein de votre site et d\u2019am\u00e9liorer votre r\u00e9f\u00e9rencement en favorisant certaines pages. <\/p>\n\n\n\n

2. Le guest blogging<\/strong><\/h3>\n\n\n\n

Le guest blogging consiste \u00e0 contribuer \u00e0 un blog tiers au travers des contenus mettant en avant votre expertise. Publier vos contenus sur un autre blog vous permettra d\u2019asseoir votre autorit\u00e9 en tant qu\u2019expert. En incluant votre lien dans vos articles, vous gagnerez en visibilit\u00e9 et, en bonus, augmenterez votre trafic si les lecteurs y voient un r\u00e9el int\u00e9r\u00eat.<\/p>\n\n\n\n

3. L\u2019ajout des liens sur d\u2019autres plateformes<\/strong><\/h3>\n\n\n\n

Les commentaires, avec un lien redirigeant vers votre site, laiss\u00e9s sur un blog ou sur un forum peuvent vous ramener du trafic \u00e0 condition qu\u2019ils soient pertinents. Votre but sera de cr\u00e9er de la valeur ajout\u00e9e pour les lecteurs ou internautes participant aux discussions afin de les inciter \u00e0 visiter votre site.<\/p>\n\n\n\n

4. La suppression des backlinks nocifs<\/strong><\/h3>\n\n\n\n

Les backlinks toxiques sont des liens qui compromettent votre r\u00e9f\u00e9rencement et peuvent vous faire chuter sur les moteurs de recherche. Ils peuvent provenir des fermes de liens (technique de r\u00e9f\u00e9rencement pour am\u00e9liorer artificiellement la popularit\u00e9 d\u2019un site), sites spamm\u00e9s ou p\u00e9nalis\u00e9s ou d\u2019anciens backlinks re\u00e7us il y a des ann\u00e9es et dont les sites sources ont \u00e9t\u00e9 abandonn\u00e9s. Faire le tri dans ses backlinks et garder ceux qui sont b\u00e9n\u00e9fiques pour son r\u00e9f\u00e9rencement est donc un must.<\/p>\n\n\n\n

5. L\u2019identification des liens cass\u00e9s<\/strong><\/h3>\n\n\n\n

Les liens cass\u00e9s ou liens morts renvoient \u00e0 des liens qui redirigent les internautes vers une page inexistante ou un message d\u2019erreur. Ceux-ci peuvent mettre en cause la cr\u00e9dibilit\u00e9 du site et nuire \u00e0 votre r\u00e9f\u00e9rencement. Plusieurs solutions existent en cas d\u2019identification des liens cass\u00e9s. Si la page vers laquelle le lien m\u00e8ne a chang\u00e9 de structure ou a \u00e9t\u00e9 supprim\u00e9e, vous pouvez le corriger en pr\u00e9cisant la nouvelle adresse de la page. La suppression d\u2019un lien cass\u00e9 est recommand\u00e9e lorsque la page vers laquelle elle pointe a \u00e9t\u00e9 d\u00e9j\u00e0 gomm\u00e9e. Et la conservation du lien cass\u00e9 est une possibilit\u00e9 lorsque la page est indisponible temporairement, par exemple en cas de maintenance ou de refonte du site.<\/p>\n\n\n\n

Voil\u00e0, vous comprenez d\u00e9sormais le principe du link building et poss\u00e9dez tous les \u00e9l\u00e9ments n\u00e9cessaires pour \u00e9laborer votre strat\u00e9gie. Commencez d\u00e8s aujourd’hui \u00e0 analyser les liens sur vos pages afin de les rectifier et exploitez les possibilit\u00e9s de partenariat pour am\u00e9liorer vos backlinks. Et si vous souhaitez ma\u00eetriser d\u2019autres strat\u00e9gies de r\u00e9f\u00e9rencement, contactez-nous\u00a0! Nos experts du SEO seront tout ou\u00efe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le link building est le processus d’acquisition d’hyperliens d’autres sites web vers le v\u00f4tre. Un lien permet aux utilisateurs de naviguer entre les pages sur Internet et les moteurs de recherche utilisent \u00e0 leur tour les liens pour explorer le web. Ils sondent les liens entre les pages individuelles de votre site web. Le link […]<\/p>\n","protected":false},"author":1,"featured_media":1988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"yoast_head":"\nLe link building : d\u00e9finition et tips | Zamalac<\/title>\n<meta name=\"description\" content=\"Le link building est le processus d'acquisition d'hyperliens d'autres sites web vers le v\u00f4tre afin d\u2019am\u00e9liorer votre r\u00e9f\u00e9rencement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zamalac.com\/le-link-building-ou-comment-ameliorer-votre-referencement-naturel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le link building : d\u00e9finition et tips | Zamalac\" \/>\n<meta property=\"og:description\" content=\"Le link 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