{"id":1933,"date":"2022-06-19T08:57:00","date_gmt":"2022-06-19T04:57:00","guid":{"rendered":"https:\/\/zamalac.com\/?post_type=resource&#038;p=1933"},"modified":"2022-06-30T11:47:41","modified_gmt":"2022-06-30T07:47:41","slug":"les-erreurs-de-le-mail-marketing","status":"publish","type":"resource","link":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/","title":{"rendered":"Les erreurs de l&rsquo;e-mail marketing"},"content":{"rendered":"\n<div class=\"_form_33\"><\/div><script src=\"https:\/\/jms632.activehosted.com\/f\/embed.php?id=33\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n","protected":false},"featured_media":1961,"template":"","resource-category":[57],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide : 8 erreurs \u00e0 \u00e9viter en e-mail marketing | Zamalac<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9chargez notre guide sur les 8 erreurs courantes \u00e0 \u00e9viter lors de l&#039;envoi de newsletters en utilisant l&#039;e-mail marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide : 8 erreurs \u00e0 \u00e9viter en e-mail marketing | Zamalac\" \/>\n<meta property=\"og:description\" content=\"T\u00e9l\u00e9chargez notre guide sur les 8 erreurs courantes \u00e0 \u00e9viter lors de l&#039;envoi de newsletters en utilisant l&#039;e-mail marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Zamalac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZamalacDigitalAgency\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T07:47:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/\",\"url\":\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/\",\"name\":\"Guide : 8 erreurs \u00e0 \u00e9viter en e-mail marketing | Zamalac\",\"isPartOf\":{\"@id\":\"https:\/\/zamalac.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg\",\"datePublished\":\"2022-06-19T04:57:00+00:00\",\"dateModified\":\"2022-06-30T07:47:41+00:00\",\"description\":\"T\u00e9l\u00e9chargez notre guide sur les 8 erreurs courantes \u00e0 \u00e9viter lors de l'envoi de newsletters en utilisant l'e-mail marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#primaryimage\",\"url\":\"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg\",\"contentUrl\":\"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg\",\"width\":1024,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zamalac.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les erreurs de l&#8217;e-mail marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zamalac.com\/#website\",\"url\":\"https:\/\/zamalac.com\/\",\"name\":\"Zamalac\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/zamalac.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zamalac.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zamalac.com\/#organization\",\"name\":\"Zamalac\",\"url\":\"https:\/\/zamalac.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/zamalac.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/zamalac-red-logo-1.png\",\"contentUrl\":\"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/zamalac-red-logo-1.png\",\"width\":483,\"height\":181,\"caption\":\"Zamalac\"},\"image\":{\"@id\":\"https:\/\/zamalac.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZamalacDigitalAgency\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide : 8 erreurs \u00e0 \u00e9viter en e-mail marketing | Zamalac","description":"T\u00e9l\u00e9chargez notre guide sur les 8 erreurs courantes \u00e0 \u00e9viter lors de l'envoi de newsletters en utilisant l'e-mail marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Guide : 8 erreurs \u00e0 \u00e9viter en e-mail marketing | Zamalac","og_description":"T\u00e9l\u00e9chargez notre guide sur les 8 erreurs courantes \u00e0 \u00e9viter lors de l'envoi de newsletters en utilisant l'e-mail marketing.","og_url":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/","og_site_name":"Zamalac","article_publisher":"https:\/\/www.facebook.com\/ZamalacDigitalAgency","article_modified_time":"2022-06-30T07:47:41+00:00","og_image":[{"width":1024,"height":480,"url":"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/","url":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/","name":"Guide : 8 erreurs \u00e0 \u00e9viter en e-mail marketing | Zamalac","isPartOf":{"@id":"https:\/\/zamalac.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#primaryimage"},"image":{"@id":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg","datePublished":"2022-06-19T04:57:00+00:00","dateModified":"2022-06-30T07:47:41+00:00","description":"T\u00e9l\u00e9chargez notre guide sur les 8 erreurs courantes \u00e0 \u00e9viter lors de l'envoi de newsletters en utilisant l'e-mail marketing.","breadcrumb":{"@id":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#primaryimage","url":"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg","contentUrl":"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/13986-POST_TEASER_LANCEMENT_article-pictures5-copy-1024x480-1.jpeg","width":1024,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/zamalac.com\/ressources\/les-erreurs-de-le-mail-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zamalac.com\/"},{"@type":"ListItem","position":2,"name":"Les erreurs de l&#8217;e-mail marketing"}]},{"@type":"WebSite","@id":"https:\/\/zamalac.com\/#website","url":"https:\/\/zamalac.com\/","name":"Zamalac","description":"","publisher":{"@id":"https:\/\/zamalac.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zamalac.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/zamalac.com\/#organization","name":"Zamalac","url":"https:\/\/zamalac.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/zamalac.com\/#\/schema\/logo\/image\/","url":"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/zamalac-red-logo-1.png","contentUrl":"https:\/\/mlgmvg3lb5ha.i.optimole.com\/cb:bz31~58894\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/zamalac.com\/wp-content\/uploads\/2022\/06\/zamalac-red-logo-1.png","width":483,"height":181,"caption":"Zamalac"},"image":{"@id":"https:\/\/zamalac.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZamalacDigitalAgency"]}]}},"_links":{"self":[{"href":"https:\/\/zamalac.com\/wp-json\/wp\/v2\/resource\/1933"}],"collection":[{"href":"https:\/\/zamalac.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/zamalac.com\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zamalac.com\/wp-json\/wp\/v2\/media\/1961"}],"wp:attachment":[{"href":"https:\/\/zamalac.com\/wp-json\/wp\/v2\/media?parent=1933"}],"wp:term":[{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/zamalac.com\/wp-json\/wp\/v2\/resource-category?post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}